PROJECTS
Workplace Research - Green on the workfloor
Green in the workplace reduces stress
Research into the influence of design and atmosphere on employee well-being and productivity. Together with Forbo and Rockfon, Senta developed a study focused on workplace experience. Unlike many other studies that rely solely on surveys or interviews, we decided to create a real-life lab. After all, an experience can only be truly measured when it happens in real life!
Event and Exhibition design - Sensory stand experience
Designing the Full Stand Experience
For various brands like Douwe Egberts, Senta designs the complete sensory experience for trade shows and events. We always consider key questions such as:
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What is the brand’s DNA?
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How do we express this DNA in every element of the stand?
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What types of interaction can be designed within the space?
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How do we direct the Customer Journey with 80% recognition and 20% surprise?
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How can we use the right multisensory brand expressions to create optimal customer engagement?
Sensory Branding - Sensory Icons
The DNA indactors of a product
What makes a product instantly recognizable? Why do we gravitate toward one item on the shelf without thinking? Often, it’s due to the Sensory Icons — the sensory cues that represent a product’s brand DNA.
These icons provide:
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Familiarity
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Brand recognition
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Ease of use
They appear throughout the usage ritual — from purchase to consumption and even after.
PROJECT 4
I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. I’m a great place for you to tell a story and let your users know a little more about you.