Specialists in sensory customer experience

 

Senta is a strategic marketing and research agency specialised in customer experience, sensory marketing and brand bonding. Since 1993, we have explored how brands can use the senses to strengthen recognition, emotional connection and long-term customer relationships.

 

Our belief

 

A brand should not only be seen. It should be experienced.People do not experience brands through one sense alone. They take in spaces, products, services and communication as a whole. A colour can create recognition. A scent can trigger memory. A texture can suggest quality. A sound can influence atmosphere. A ritual can turn use into attachment.

 

That is why Senta looks at brand experience as a coherent whole. We bring together research, strategy and sensory concepting to help organisations create experiences that feel right, fit the brand and resonate with customers.

 

Our approach

 

Research-based, sensory and strategicSenta works from the customer perspective. We investigate what people experience, what they associate with a brand and which sensory cues influence their behaviour and emotions.From there, we translate insight into practical direction: a sharper brand DNA, a richer customer journey, stronger sensory icons, a more coherent space, a more distinctive product or a more meaningful service experience.

 

Our history

 

'From scent marketing to experience strategy'

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Senta started in 1993 as one of the first marketing agencies in the Netherlands to work with scent applications and scented print as tools to improve customer experience and strengthen brand values.Over the years, the focus expanded from scent to all senses. Senta developed research methods, sensory tools and strategic models that help organisations understand and optimise the full customer experience.Today, Senta works with the Experience Strategy model. At the heart of this model is the alignment between brand DNA and customer associations. From that foundation, we work across four fields: multisensory concepting, customer profiling, customer journey scripting and internal branding.