http://www.congreswereld.nl/nieuws/1/3474-hoe_ruikt_de_geur_van_gasttevredenheid_

Experience in store increase sales according to a Dutch research of a crossmedia platform of fashion professionals (In de Mode). As entrepeneur you can arise your sales when you use experience elements in the store. The most important experience elements are presentation, music, collection, discount actions, styling of the store and personnel. And last but not least: create a party!

Check out: http://www.fashionunited.nl/Nieuws/Columns/Oproep_%91Mooiste_winkel_van_Nederland%92_2009122426844/

Check out this new concept where brands can create a pop up store http://www.brandnewstores.nl/.

‘Venice has found a sponsor in Coca-Cola’. To help the ailing city Venice Coca-Cola will sponsor Venice for 2,1 million euros. In return Coca-Cola can place machines in Venice with soda and snacks for a period of 5 years. Venice is already a tourist theme park, but I think with Coca-Cola machines on every street corner Venice loses her authenticity completely. On the other hand it also shown the power of the brand Coca-Cola!   

Have a look at the trendy designed website of the Citroen C3 Picasso! It stimulates your senses. The website is interactive and you will find yourself in a modern apartment. In each room you will discover a different aspect of the car. At the Colour Shower it is possible to experience the different colours of the C3. Going to the bathroom and hearing the sound of a real shower when you select a color makes the experience real. Going outside you can relax with the sound of singing birds and the wind. Here it is possible to view a film of motor shows in Paris and Bologna. In the bedroom you meet the three different styles of the C3: the Legend World reveals its dark and elegance side, the Pure World is purified with a touch of orange and the Colour Twist world is multi coloured and extravagant. The interior of the bedroom changes according to the style you choose. The wardrobe presents the various interiors of the C3. The interactivity, the theme, the match of colour, shape and sounds makes it a real experience. Look at www.c3picasso.com.